Legal Document
Advertiser Terms of Service
Version 2026-06-22 · Effective from 2026-06-22
1. Acceptance and Binding Effect
These Advertiser Terms of Service (the "Advertiser Terms") form a legally binding electronic agreement between you, the entity on whose behalf an advertiser account is registered ("Advertiser", "you" or "your"), and rupAIya, an unincorporated proprietary technology service operated from the State of Maharashtra, India ("rupAIya", "we", "us" or "our"). By registering an advertiser account, submitting a campaign, funding a wallet, or otherwise accessing the advertiser portal, you represent that the natural person accepting these Advertiser Terms is duly authorised to bind the Advertiser entity and that you have read, understood and accepted these Advertiser Terms in full. These Advertiser Terms are published in compliance with Rule 3(1)(a) of the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 under the Information Technology Act, 2000.
2. Eligibility
The Advertiser must be a legal entity duly incorporated or registered under the laws of India (or, where we expressly permit, a foreign entity with a valid Indian payment instrument). The Advertiser must be competent to contract under Section 11 of the Indian Contract Act, 1872, must not be debarred from advertising under any law, and must hold all licences, permits, registrations and approvals necessary to advertise its product or service in India. Submission of false or misleading information at registration is a material breach of these Advertiser Terms.
3. Service Description
rupAIya provides a self-serve platform that enables the Advertiser to upload creatives, set budgets and have advertisements served to eligible Users within developer tools while artificial intelligence assistants are processing requests. We act as an intermediary under the IT Act and do not guarantee any particular impression volume, click-through rate, conversion rate, sales outcome or return on ad spend. Reporting is provided on a best-effort basis using our internal measurement methodology, which is final and binding for billing purposes.
4. Campaign Approval
All campaigns are subject to editorial and policy review. We may, in our sole discretion, approve, reject, modify, pause, throttle or terminate any campaign that we reasonably believe (a) violates applicable law, including the Consumer Protection Act, 2019 and the Consumer Protection (E-Commerce) Rules, 2020; (b) infringes third-party intellectual property; (c) promotes prohibited categories such as illegal gambling, tobacco, unregulated financial products, sexually explicit material, weapons, hate speech, misinformation, or any content prohibited by Schedule I of the IT Intermediary Rules; (d) uses misleading creatives, clickbait, deepfakes, or impersonates rupAIya; or (e) is otherwise objectionable. Rejection of a campaign does not entitle the Advertiser to compensation, but unused, unspent, pre-funded amounts will be refunded in accordance with the published Refund Policy.
5. Advertiser Warranties
The Advertiser represents and warrants that, for each campaign submitted, (a) all creative content is owned by or properly licensed to the Advertiser; (b) the destination URL is functional, safe, virus-free, and accurately corresponds to the advertised product; (c) the campaign complies with the Advertising Standards Council of India (ASCI) Code, the Consumer Protection (E-Commerce) Rules, 2020, the Drugs and Magic Remedies (Objectionable Advertisements) Act, 1954 (where applicable), the Cigarettes and Other Tobacco Products Act, 2003 (where applicable), and any other sector-specific advertising regulation; (d) all claims are truthful, substantiated and not misleading; and (e) the Advertiser has obtained all consents required under the DPDP Act, 2023 from any data subject identifiable from creative or destination experience.
6. Billing, Payments and GST
Advertisers pre-fund their campaigns via Razorpay or such other payment service provider as we may designate. All amounts are in Indian Rupees (INR) and inclusive of any platform service charge but exclusive of Goods and Services Tax (GST). GST at the applicable rate will be charged and a tax invoice issued in accordance with the Central Goods and Services Tax Act, 2017 and the rules thereunder. The Advertiser is responsible for providing accurate Goods and Services Tax Identification Number (GSTIN) and billing address information; we are not responsible for input tax credit lost due to incorrect information. Impression-level metering by our infrastructure is conclusive for billing absent demonstrable error notified within seven (7) days of the invoice date.
7. Refunds
Refunds of unspent pre-funded amounts are governed by the published Refund Policy. Spent amounts attributable to validly served impressions are non-refundable. Where impressions are determined, through our anti-fraud processes, to be invalid, corresponding spend may be credited back to the Advertiser wallet at our discretion; no cash refund of credited amounts is offered.
8. Anti-Fraud Cooperation
The Advertiser shall not (a) coordinate with any User to inflate impressions, (b) submit creatives engineered to manipulate attention metrics in a manner inconsistent with these Advertiser Terms, (c) use destination experiences that deploy malware, cryptominers, fingerprinters beyond ordinary analytics, or deceptive flows, or (d) interfere with any anti-fraud control. The Advertiser shall provide reasonable cooperation in our anti-fraud investigations.
9. Data Protection
Where the Advertiser collects personal data of Users through destination URLs, the Advertiser shall be the "Data Fiduciary" under the DPDP Act, 2023 in respect of such data and shall comply with all obligations of a Data Fiduciary, including notice, consent, purpose limitation, storage limitation, security safeguards and breach notification. rupAIya does not transfer any User personal data to the Advertiser other than aggregated, non-identifying campaign analytics. The Advertiser shall not attempt to re-identify any User.
10. Intellectual Property; Licence Grant
The Advertiser retains ownership of its creatives, trademarks and destination experiences. By submitting a campaign, the Advertiser grants rupAIya a worldwide, royalty-free, non-exclusive, sublicensable licence to host, cache, reformat, reproduce, display and transmit the creative for the purpose of operating the service for the duration of the campaign and a reasonable archival period thereafter for audit purposes. All rights, title and interest in the platform itself, including the dashboard, APIs, measurement systems and documentation, are owned by or licensed to rupAIya.
11. Disclaimer of Warranties
To the maximum extent permitted by law, the service is provided on an "as is" and "as available" basis without warranties of any kind, whether express, implied or statutory, including but not limited to merchantability, fitness for a particular purpose, non-infringement, accuracy of analytics, conversion attribution, brand-safety adjacency, or uninterrupted availability. We do not warrant that the service will achieve any particular business outcome.
12. Limitation of Liability
To the maximum extent permitted by applicable law, in no event shall rupAIya, its founders, employees, contractors, agents, affiliates, licensors or service providers be liable to the Advertiser for any indirect, incidental, special, consequential, exemplary or punitive damages, including loss of profits, loss of revenue, loss of business, loss of opportunity, loss of data, or loss of goodwill, whether based on contract, tort (including negligence), strict liability, statute, or any other legal theory, even if advised of the possibility of such damages. The aggregate liability of rupAIya, however arising, shall not exceed the total amount actually received by us from the Advertiser as platform service charges (excluding GST and amounts disbursed to Users) in the three months preceding the event giving rise to the claim.
13. Indemnification
The Advertiser shall indemnify, defend and hold harmless rupAIya, its founders, employees and affiliates from and against any and all claims, demands, suits, proceedings, losses, damages, liabilities, costs and expenses (including reasonable advocates' fees) arising out of or relating to (a) the Advertiser's creative or destination experience, (b) breach of any representation, warranty or covenant in these Advertiser Terms, (c) violation of applicable law including ASCI Code, IT Act, Consumer Protection Act, 2019 or DPDP Act, 2023, or (d) infringement of any third-party right.
14. Suspension and Termination
We may suspend or terminate the advertiser account, pause or cancel any campaign, withhold reporting, and reverse credits where legally permissible upon (a) reasonable suspicion of fraud, (b) breach of these Advertiser Terms, (c) violation of applicable law, (d) request by a competent authority, (e) chargeback or payment failure, or (f) failure to accept a revised version of these Advertiser Terms within the period notified. The Advertiser may terminate by closing the account through the dashboard. Termination does not affect amounts already validly spent. Clauses 6, 7, 9, 10, 11, 12, 13, 16, 17 and 18 survive termination.
15. Changes to these Advertiser Terms
We may revise these Advertiser Terms at any time. The current version and a dated identifier are published at this URL. Where revisions are material, the Advertiser will be required to accept the new version on next sign-in before continuing to use the advertiser portal. Continued use after acceptance constitutes binding agreement to the revised Advertiser Terms.
16. Governing Law
These Advertiser Terms are governed by and construed in accordance with the laws of the Republic of India, without giving effect to its conflict-of-laws principles.
17. Dispute Resolution; Arbitration
Any dispute, controversy or claim arising out of or relating to these Advertiser Terms, including breach, termination or validity, shall first be attempted to be resolved amicably within thirty (30) days of written notice. Failing such resolution, the dispute shall be referred to and finally resolved by arbitration under the Arbitration and Conciliation Act, 1996 by a sole arbitrator appointed by rupAIya. The seat and venue of arbitration shall be Mumbai, Maharashtra. The language shall be English. The award shall be final and binding. Subject to arbitration, the courts at Mumbai, Maharashtra shall have exclusive jurisdiction in respect of any application in aid of arbitration or interim relief.
18. Miscellaneous
These Advertiser Terms, together with the Privacy Policy, Refund Policy and any creative or campaign policies referenced herein, constitute the entire agreement between the parties and supersede all prior understandings. If any provision is held invalid or unenforceable, the remaining provisions shall continue in full force. No waiver shall be deemed waiver of any other provision. The Advertiser may not assign its rights without our prior written consent; we may assign without restriction. These Advertiser Terms are concluded in the English language. Notices to rupAIya shall be sent to the Grievance Officer email address published on the platform; notices to the Advertiser shall be sent to the email address registered with the advertiser account.
19. Grievance Officer
In compliance with the IT Act and the IT Intermediary Rules, the Grievance Officer for rupAIya can be contacted at the address published on the contact page of the platform. Complaints will be acknowledged within twenty-four (24) hours and resolved within fifteen (15) days.
By clicking "I agree" on the acceptance screen, the Advertiser is signing this agreement electronically under Section 10A of the IT Act and Section 3 of the Indian Contract Act, 1872. Please retain a copy of this document for your records.